For the past week, Charli XCX has been teasing her new song Boys and yesterday the video was released. Charli’s appeared on BBC Radio 1 to explain that the video is meant to subvert gender roles. I knew I had to watch it. “They’re doing all the sexy things that girls usually do in music videos. I just wanted to flip the male gaze on its head.” She certainly did. The video is directed by Charlie and Sarah McColgan and while the focus is going to all of the boys in the video, it should be instead of the message that Charli is conveying. The concept is simple; instead of starring in her own video Charli has a slew of artists, athletes, and (for some reason) YouTube “celebrities” to showcase how women are often objectified and used as props for male consumption of music videos. It’s not a revolutionary concept but because, again for some reason, it’s something that is not often done in the pop world. I applaud Charli for turning the tables and pioneering something that hasn’t been done before, causing the right kind of commotion for good and using her platform for a bigger message of feminism and girl power. Charli XCX is not only talking the talk but she’s walking the walk. Watch the video below.