Instagram has announced @Music, a music-specific channel “dedicated to exploring music around the globe.” In its inaugural post, Instagram outlined its mission statement for the account:
“Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it.
Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.
Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new. — Kevin Systrom, Founder and CEO.”
According to BuzzFeed, the channel will be posting once daily, Tuesday through Sunday, and will feature short profiles, music lessons, and emerging artists, amongst other material.
Questlove, British synth pop trio Until the Ribbon Breaks, and Korean punk band No Brain will be some of the initially featured artists.