New York-based singer-songwriter LOLO, aka Lauren Pritchard, has a brand new debut album called In Loving Memory of When I Gave a Shit that was released yesterday on September 9th via Atlantic Records. The full-length debut is about reinvention, moving to LA from Tennessee as a teenager, get to know more about LOLO and her relatable and beautifully melancholic song Shine.
LOLO had this to say about her new video for her latest track Shine via her YouTube:
I found myself at an all time personal low at the end of 2014. Depression was taking over my life and I was finding it really fucking hard to get any peace of mind. I was living in New York City and that wasn’t helping my mental state so I moved back to my hometown of Jackson, Tennessee to do a hard reset. I woke up one morning and wrote this song as a reminder to myself that, ultimately, I’m the only person that can help myself, fix myself and pull myself outta what I was going through. I’ve lost a few very dear friends to suicide and I’ve always been burdened by the feeling that there was more that I could have done. This song is in honor of them, a tribute to how beautiful they were and how beautiful they still are to me. I can feel them shining and it makes me want to shine for them.