Jack White’s album Lazaretto will be a year old in June, yet it hasn’t run out of steam. For example, there was a brand new video for That Black Bat Licorice.. Well actually, it’s three different videos for the song with an interactive-video setup. You can flip between the three videos as the song plays.
If you just hit play, you’ll see a surreal animated video from director James Blagden. It has White attempting to romance an Egyptian queen, Jack White cutting out his own tongue, and dancing bats.
While that would be enough for most but if you hold down the “3″ key, you’ll be able to see a moody live-action video that White directed himself and if you hold down the “B” key, you’ll see another live-action video from director Brad Holland, that’s just slow-mo footage of people headbanging.
Check out the full experience below, try one or try all three… It’s actually really fun and all three are attention grabbing.