The electric lady from the Gold Coast, San Mei, has announced her debut EP, Necessary, that will be released via Melbourne independent label LXVI. The EP drops Friday, July 14th and now, she has released a new video for lead single, Until You Feel Good.
The aesthetic of the video is filled with rich and hazy hues while the story follows a young woman’s time-bending journey that blurs the lines of a dream-like state and actual real memory of a boy from her past, that just happens to return. However just as quickly as he appears, he is gone. The harder she tries, the quicker he slips away. Filmed and directed by Brisbane-based filmmaker, Jennifer Embelton. It’s a stirring accompaniment to an enchanting track which has been gracing airwaves across the country and repeating on playlists across the globe including Spotify’s Fresh Finds. Watch the video below.
San Mei’s signature sound has managed to garner international praise from the likes of NME, NYLON, and Indie Shuffle. Featuring a collection of songs firmly cemented with the help of Konstantin Kersting (The Belligerents, Tia Gostelow, The Jungle Giants), San Mei’s Necessary EP is a diary of loss, love, and nostalgia. Necessary> will be released via Melbourne independent label LXVI on Friday, July 14th.