Five years. That’s how long it’s been since The Strokes last appeared in a music video together, All the Time cancels out since it was old band footage, but in the words of Ice Cube… Today was a good day.
It’s been three years since their last album, Comedown Machine, so to come from the uncertainty of the band’s future for years to now. Fans not only have a brand new Ep, Future Present Past, but also a brand new video for Threat of Joy.
The video premiered on Noisey’s YouTube channel was directed by music cinematic genius Warren Fu and Strokes/Voidz collaborator. Fu also adds a meta element to it by making an appearance as the director of the music video that’s being filmed WITHIN a music video. It’s music video inception and true to The Strokes form, there’s more than meets the eye. There are mysterious men in suits—some wearing pig masks and make a point about Wall Street and the government’s hold over art and its relationship to commercialism and censorship. There’s a fight over control over seized footage which happens throughout the entire video. In this digital age, it seems like a subversive stick it to the man kind of message and it’s refreshing with a touch of classic Strokes. Watch below.