It can be argued that Beabadoobee is a victim of circumstance. We say this because had it not been for the global pandemic and the cancellation of her stint at South by Southwest, we have no doubt that more people would be paying attention to the singer-songwriter. However, with the release of her debut album Fake It Flowers, it’s safe to say that Beabadoobee will no longer be denied.
Signed under the UK-based indie label Dirty Hit, Beabadoobee introduces her brand of indie rock to the world with this 12-track embodiment of how 90’s grunge bands would sound like in 2020. If this has piqued your interest, read on as we give our thoughts on Beabadobee’s Fake It Flowers!
Now, let’s get this out of the way. The narrative surrounding this album mostly revolves around how young the artist is. This is relevant as the tracks on the album are reflective of the Gen Z ennui. However, to reduce it to just that does the album a great injustice. While Beabadoobee’s music is definitely a product of the times, it also harkens back to the grunge fuzz pedal charged guitar riffs of the ’90s. This is most evident in tracks such as “Charlie Brown” whose thundering drums give the song an intensity reminiscent of early Nirvana. Given this, the album could quite easily have succumbed to the pitfalls of creating such music. It could have felt dated or unoriginal and uninspired. The album masterfully navigated around this by injecting a refreshing dose of self-awareness into the music-making process.
Beabadoobee is fully aware of the kind of music she makes. Instead of fighting it, she leans into it. This gives the music an air of sincerity and self-assuredness that’s rare in music nowadays. Look no further than the song “Horen Sarrison”, an ode to the artists’ boyfriend, and you’ll quickly realize that Beabadoobee is unconcerned about labels — that she makes music that is reflective of her truth and her experiences. This is consistent with something that she’s said in a previous interview, wherein she suggests that music is a therapeutic form of self-expression. One possible downside you can take away from all of this is that rawness, especially if the rawness progresses into becoming unpolished, doesn’t always make for great music. However, this is never really a problem on this album. Even in the song “Yoshimi Forest Magdalene”, where the outtakes and mistakes are purposely left in, Beabadoobee is totally in control of the situation. So much so that the rawness even adds to the song, making it a unique musical experience for the listeners.
Overall, Fake It Flowers is pretty enjoyable. At its best, you’ll get a solid rock song that’ll have you dancing and headbanging throughout the day. The album’s low points are barely noticeable and don’t really take away from the entire experience. Admittedly, all the songs might start sounding the same after a couple of listens but this shouldn’t really be that big of a problem. If you’re into the 90s sound, then this album is definitely for you. The songs are catchy, simple, and provide listeners with an easy listening experience from start to finish.