The British Music Embassy, SXSW’s venue for hotly-tipped UK artists, has unveiled the daily schedule of its five-day showcase as part of SXSW Online 2021.
The line-up reflects the UK’s reputation for outstanding talent across the musical spectrum, with acts ranging from pop to psych-rock to afro-futurism.
ALL SHOWS PRESENTED BY THE BRITISH MUSIC EMBASSY
SHOW TIMES ARE ALL IN CENTRAL STANDARD (AUSTIN) TIME
* EACH SHOW WILL REPEAT THE FOLLOWING DAY STARTING AT 11AM + 12PM GMT