With their latest studio album ‘Hardly A Day, Hardly A Night’ maintaining itself as one of the standout albums of 2020 so far, landing at #1 on the iTunes Electronic Chart across six countries, garnering more than 6 million streams worldwide and earning the backing of BBC 6 Music’s Nemone and Phil Taggart on BBC Radio 1, electronic trio Cubicolor return to deliver the stunning visuals for their latest single ‘Rituals’.
Directed by Callum Bain at Wide-Eyed Studio and starring Irish actor Robert Sheehan, best known for his roles in cult TV hit Misfits, Netflix’s The Umbrella Academy, and Mortal Engines, the band’s latest video captures the warped and atmospheric intensity of their latest offering. Cutting Sheehan’s expressive movements to the subtle and pulsing nature of the track gives this video an extremely hypnotic feel, tapping into the trio’s own abstract appeal and lending their sound to a wonderfully mesmerizing accompaniment.
Speaking about his new creation, director Bain said, “We all have rituals, from habitual daily activities, to practices in meditation, worship, dance. Movements based on fortune and luck, or just superstition. Do they hinder or help our daily needs? Does it matter? Is the act of doing them reward enough?”
“This video explores ritualistic movements, both extreme and delicate. It visualizes the micro-movements and slight variations found in repeated rituals, it observes the forward and backward motion of time.”
“At its heart is Robert Sheehan’s performance, primal, instinctive, totally captivating and depicting a state of pure consciousness.”
“Is he anguished by carrying out these rituals or are the rituals providing an element of comfort or nourishment to an anguished soul? Must we break the cycle of bad habits that have become ritualistic…”
With Cubicolor singer, and former front man of British band Duologue, Tim Digby-Bell adds, “We’re very happy to share the video for Rituals, made with our good friend Robert Sheehan and the talented boys at wide-eyed.”
“Rituals seem particularly important at the moment. Anything that can connect us and bring some comfort seems like something to hold on to in these dark days.”
“We stayed at Rob’s place in Toronto last summer in between playing shows and it was there that we first talked about making a video together. We set up all our gear in the living room and were playing music all day in between running around the city in the sunshine. Those days feel like a lifetime ago now, but it’s amazing for us to be able to share this with you today.”
“I’ve known Rob for years and like so many people have been a huge admirer of his work. He never ceases to surprise and to see him in this video, a figure lost in the darkness, trying to make sense, trying to connect with something human, is really special and reminds me that we’ll find our way through all this eventually!”