Fabrizo Moretti’s band/artist collective, machinegum, have released their socially distanced and crowdsourced video for “Kubes”. The video is directed by Justin Bartha and is off of their LP, Conduit, which is set to be released on July 17th via French Kiss Records.
The concept for the video was conceived pre-COVID 19 and is sadly more poignant and relevant in these difficult times.
“The conceptual artist Sol LeWitt said that “art is a vehicle for the transmission of ideas through form, the reproduction of the form only reinforces the concept. It is the idea that is being reproduced. Anyone who understands the work of art owns it. We all own the Mona Lisa.”
“For this video we posted a list of instructions on machinegum’s website in February 2020 for participants to follow and record on their phone. This list included everyday actions that were meant to reproduce universal commonalities and thread a story of harmony between apparent strangers. Sadly, the idea is more relative now than when first conceived, but hopefully, a new perspective can be adopted. Perhaps this video can celebrate the beauty that comes from perseverance, community, and new forms interactivity.”