English singer Dua Lipa has been teasing the release of her new single, IDGAF, and today she dropped the highly anticipated video. The IDGAF video, which took an extraordinary 22 hours to shoot, details a battle of internalized self-exploration that we all deal with from time to time. The song itself may be about a scummy ex-boyfriend (and all “fuckboys” in general) but the video features Lipa battling with herself. The video is striking and resonates with the internal battle of self-love that is easy to say but difficult to actually accomplish, especially after being in a toxic relationship. A true message of self-love and empowerment is told as both versions of herself come out on top, which you’re able to see that via the video through her warm and cool outfit color choices and interpretive dancing.
Director Henry Scholfield described the meaning behind the video in a statement saying their goal was to, “embody the sense of empowerment in the track, whilst going beyond the literal breakup context,” before adding that they “had in mind a visual of the internal struggle, showing the two sides of Dua’s emotive state, like an argument with someone you love. The strong Dua at first berating then eventually persuading her weaker alter ego that they both don’t give a fuck.”
The video’s release is just the beginning, Lipa was recently named Spotify U.K.’s most streamed female artist of the year in 2017. That’s a big fete for a relatively new artist.
Lipa will also return to the U.S. in February to continue her second leg of her sold-out headlining Self-Titled tour followed by her headlining U.K. arena tour. We’ll be at her first stop on the tour in Dallas, so make sure to check back for more of Dua Lipa.